He who knows truly My life and actions, super-natural and special to Me, which are intended solely for the protection of the good and to enable them to take refuge in Me,—Me who am devoid of birth, unlike ordinary beings whose birth is caused by Karma associated with Prakrti and its three Gunas producing the evil of bondage, and who is endowed with auspicious attributes such as Lordship over all, omniscience, infallible will etc.,—such a person after abandoning the present body will never be born, but will reach Me only. By true knowledge of My divine birth and acts, all his sins that stand in his way of taking refuge in Me are destroyed. In this birth itself, resorting to Me in the manner already described, and loving Me and concentrating on Me alone, he reaches Me.

Shri Krishna speaks of the same thing: